It is evident that SERP results are critical to all the business owners who have been running the online page and want to gain the maximum reach. If your page does not appear on the first page of Google, there is no use of it for you.
This is also why optimizing SERP results is a primary objective of SEO. Know that professionals have discovered some steps that will solve the SERP ranking hassle for you. But you have to give sustained efforts for a long time with patience.
The below points that we have gathered will help you understand the ways you can increase you SERP ranking.
Do not neglect the commercial keywords
Long tail and informational keywords are excellent for increasing organic traffic according to research. Statistics say the among all, at least seventy percent of all online searches are for long tail keywords.
So, you can go for them if you aim to get a significant portion of that traffic. But you shouldn’t forget about other kinds of keywords in the process like the commercial keywords. Use a quality keyword rank checker to find out which commercial keywords will work the best for your genre. You can also use graphic design advertisement for better ranking.
These particular keywords are sometimes look like informational keywords. It may begin with the phrase with ‘how to’. These keywords are effective and unique for your page. You will have to begin them with ‘top listed’, ‘best’, etc. You should also include things like ‘purchase this’, ‘reviews’, etc.
They will make significant changes in your SERP ranking so make sure you have done enough research on them.
Utilize head and body keywords
If optimizing similar long tail keywords is no longer helpful, you need to consider other options. Know that the head and body keywords get more search traffic as per data says. SEOs often overlook these. All of these keywords can be a bit competitive as many other business owners will also use them.
Make sure to use proper serp checker to find out how your web page is doing after you have put the best head and body keywords that can beat the competitions. Do not hesitate to make a change in your marketing campaign toward these keywords.
Metadata is very important, yet it is most often neglected when people do search engine optimization. Make sure not to do fast adjustments to your metadata that may significantly affect your SERP results.
Take time, and work on it so that it can help your SERP ranking in the long run.
The titles and descriptions shouldn’t sound robotic
The search engines will go over the titles and meta and it shouldn’t be too robotic or formal. They are the results that genuine searchers view and read on a SERP. So, your titles and descriptions should be enough convincing and sensitive so that it can grab the user’s attention.
Make your titles noticeable
If you think about SERP as a market place, it will be beneficial for your gain. There are competitors that are waiting for you to fall and to beat them, along with other ways, your titles should be enough noticeable. It should gain the customer’s attention right away. It is up to your title and description to convince a searcher to select your content above other results.
While creating the titles, make sure to keep in mind these things like quantities and percentages, the statistics, various characters of interest, and brackets.
Remember to do keyword research
Any page’s title and meta description should include the page’s main keyword according to statistics. Also, the description of your content should hold it once. The description may be a nice spot to include a few relevant keywords just like we have discussed above.
The keywords will attract the potential targets on your page and it will beat your competitions.
Include advantages of your services and information about it in your descriptions
Make sure the users have reasons to click and view your website. The title and description should at least show some information that can quickly catch the viewer’s eyes. This manner, you’ll increase your click through rate and, as a consequence, your SERP results.
Do not struggle while providing specific details and facts in your description of the content. For better result, you may outline the advantages that a reader will get from your services. You should also talk about important statistics and the underlying data you’ve used to make the service or good more enjoyable for the users.
It will help your website’s SERP ranking.
About the content
Research says that Google desires that every material should be satisfactory and effective for consumers. Know that your content must address user purpose and maintain a user’s attention for as long as feasible.
Things you should do-
Utilize lengthy content
Lengthy content is always attractive to Google and it helps the webpage gets higher in SERP ranking. The longer an article or post is, the more it contributes to ranking criteria associated with creativity and effectiveness of the service.
Instantly capture a reader’s attention
Make sure that your content is created in ways that consumers will be captured by it. Users want quick responses to their queries andif your page is unable to provide them, the SERP rank will go down.
Optimize images for search engines
Whenever you will decide to include pictures in your text, ensure that they are optimized for Pictures are very important to create an SEO optimized content that ranks higher on SERP.
To get better results, it is advised for you to choose pictures that are reasonable in size. Before posting, make sure the loading speed is not too much and do not forget to research about the picture names, alt tags, and descriptions, etc.
Restore broken connections or links
The SEO team use links so that visitors get direct access to your webpage. It should provide useful information on your site so that customers click it and the SERP ranks go higher.